The Brady Campaign to Prevent Gun Violence launched a campaign the week of September 19 to educate Florida tourists and potential Florida tourists that effective October 1 they face a greater risk of bodily harm within the state of Florida.

Individuals who are unfamiliar with Florida's roads, traffic regulations and customs, or who speak foreign languages, or look different than Florida residents, may face a higher risk of danger - because they may be more likely to be perceived as threatening by Floridians, and because they are unaware of Florida's new law that says individual who feel their safety is threatened or their possessions are at risk are legally authorized to use deadly force.

We have placed travel advertisements to warn these tourists and potential tourists in key U.S. gateway cities feeding tourists to Florida, starting with Chicago, Detroit and Boston, and in selected overseas markets beginning with the United Kingdom, that this risk exists. Educational materials about the law were shipped to more than 120 leading U.S. and international journalists as well as trade publication editors in the travel industry and editors at consumer travel magazines. Advertisements in travel sections of U.S. and British newspapers began Sunday, October 2 and the Brady Campaign is pursuing advertising in Germany, Japan, Columbia and Venezuela.

Trained staff are distributing educational materials on this subject to arriving passengers at Miami International Airport and Orlando International Airport, and may be extended to additional airports in the coming weeks.

An Important Notice to Florida Visitors (link to PDF)

Brady Backgrounder: The "Shoot First" Bill: Licensing and Immunizing Paranoid Violence (link to PDF)